About Us

At Sira Jewels, we believe jewelry should be as personal and unique as the moments it celebrates. Based in Sydney, Australia, we specialize in creating custom fine jewelry that reflects your individual style and story.

With over 25 years of family expertise in gold, natural diamonds, and precious gemstones, our founders, Simran and Rahat, have built a boutique brand rooted in trust, craftsmanship, and personal connection. Drawing from the legacy of Simran’s father, Jeetu Agarwal, a respected name in the wholesale gold and diamond industry, we blend tradition with innovation to craft pieces that are truly one of a kind.

Unlike traditional retailers, we focus exclusively on personalized, made to order jewelry, moving away from mass produced collections. Every piece begins with you, your vision, your inspiration. Through our guided process, we collaborate closely with you, offering video consultations and design previews to ensure the final creation is just as you imagined.

As an online boutique, we streamline operations to eliminate unnecessary overheads, passing the value directly on to you. More importantly, we prioritize transparency, craftsmanship, and individuality, delivering timeless jewelry that celebrates your unique milestones with meaning and authenticity.

At Sira Jewels, luxury is not about status; it is about self expression. We invite you to design your perfect piece with us and bring your story to life in gold and diamonds.

Thank you for choosing Sira Jewels, where your story becomes our masterpiece.